Improve your campaigns with best practice benchmarks and personalized suggestions.
Campaign Score is a campaign-level performance indicator that tells you what’s working (and what’s not)—along with simple, personalized recommendations on how to improve.
Campaign Monitor has been around for two decades, so we feel confident saying we’re industry experts.
With Campaign Score, we’ve introduced a simple metric that’s based on our years of expertise, today’s best practices, and our own insights into what makes the best email campaigns. Let us focus on campaign quality so you can focus on what’s most important: delivering results.
Take the guesswork out of email marketing with the most important metrics at a glance.
State-of-the-art cryptography measures to take care of your data.
Personalized recommendations to guide your next steps.
Along with your weighted score, Campaign Score offers relevant, expert-produced guidance to help you refine your strategy and continuously improve with every send.
Get the most impact out of Campaign Monitor to maximize your ROI.
We are more than just an email marketing platform—we’re your marketing partner. Campaign Score guides your email marketing to its potential using all of the tools available to you.
FAQs
What is email marketing?
Email marketing allows you to connect with people who want to hear from you. Good email marketing is about sending relevant, engaging messages to the right people at the right time to maximize your marketing efforts and achieve your business or nonprofit goals.
Email marketing is a great tool for driving sales — every dollar spent on email marketing yields $36 in return — but there are many other benefits: education, enhanced brand recognition, and stronger relationships with your existing (and potential) customers.
What are the best practices for email marketing?
Given all its upsides, email will likely be one of the key ways you’ll communicate with your audience on a regular basis. Follow these nine best practices to craft a must-open email and make a good impression:
Dive deeper with our guide on email marketing best practices. Or, explore the latest trends in email marketing — which covers everything from email design to AI.
- Use Constant Contact’s professional email marketing platform to send high-quality emails in bulk.
- Add sign-up forms to your website and social media channels so you can expand your email list.
- Craft subject lines that stand out in the inbox — ideally, 40 characters or fewer.
- Learn the anatomy of a successful email.
- Use pre-made templates to save time and add your brand’s flair — like your logo and colors.
- Add buttons or a call-to-action. Every email should present a next step, so your contacts know how to purchase, learn more, or sign up for something.
- Personalize emails with the subscriber’s name and other dynamic content.
- Group your audience into lists, so you can send them targeted content based on their activity, interests, and more.
- Track important data like open rates, click-throughs, conversions, bounces, and unsubscribes to see where customers engage with your content and where you can improve.
Dive deeper with our guide on email marketing best practices. Or, explore the latest trends in email marketing — which covers everything from email design to AI.
How do I get started with email marketing?
Building your email marketing strategy from the ground up? Here are six tips for those who are new to the email marketing game:
Want a detailed play-by-play on how to jumpstart your program? Here’s a 10-step email marketing to-do list.
- Start a free trial with Constant Contact, where you can explore pre-designed email templates and learn the ropes at your own pace.
- Figure out who you want to email. No list yet? That’s OK. Start building your list by collecting customer information with a sign-up form on your website and social media channels.
- Create a reusable template and use AI writing assistance to draft your email. Here are some pro tips on writing a marketing email. Make sure it’s informative, branded, and includes a call-to-action.
- See if there are any email series you want to create (and automate) to save you major time down the line. Think: welcome emails or purchase confirmations.
- Send your first email. Celebrate! Then, start planning your next send.
- Measure results and tweak email campaigns. Keep an eye on things like open rates, click-through rates, and unsubscribes, so you know when to make adjustments.
Want a detailed play-by-play on how to jumpstart your program? Here’s a 10-step email marketing to-do list.
What are the different types of marketing emails?
Once you know the basics of eye-catching email design and click-worthy content, you’re ready to branch out. Here are seven of the most common types of marketing emails:
- Welcome: A welcome email introduces subscribers to your brand. Tell your company’s story, share what you do, and offer incentives to new customers.
- Newsletter: Newsletters are digests that give subscribers important updates. Share what’s new, update your store hours, or link to engaging content on your blog or social media channels.
- Transactional: A transactional email typically relates to an action your subscriber took. It could feature a purchase confirmation, order details, or important account information.
- Seasonal: Celebrate holidays and occasions with seasonal emails. Promote special events, announce an annual sale, or share a limited-time offer.
- Survey: Send a survey to get feedback on your products, initiatives, customer service, or marketing efforts.
- Product launch: Build hype with a product launch email. Tease new drops and keep subscribers engaged as you debut new products, services, or features.
- Nurture: Nurture emails contain exciting content or useful information on things like giveaways. They often come in a series and are designed to earn your audience’s trust and attention.
What to look for in an email marketing vendor?
Once you know the basics of eye-catching email design and click-worthy content, you’re ready to branch out. Here are seven of the most common types of marketing emails:
- Welcome: A welcome email introduces subscribers to your brand. Tell your company’s story, share what you do, and offer incentives to new customers.
- Newsletter: Newsletters are digests that give subscribers important updates. Share what’s new, update your store hours, or link to engaging content on your blog or social media channels.
- Transactional: A transactional email typically relates to an action your subscriber took. It could feature a purchase confirmation, order details, or important account information.
- Seasonal: Celebrate holidays and occasions with seasonal emails. Promote special events, announce an annual sale, or share a limited-time offer.
- Survey: Send a survey to get feedback on your products, initiatives, customer service, or marketing efforts.
- Product launch: Build hype with a product launch email. Tease new drops and keep subscribers engaged as you debut new products, services, or features.
- Nurture: Nurture emails contain exciting content or useful information on things like giveaways. They often come in a series and are designed to earn your audience’s trust and attention.
Are you the right email marketing platform for my business?
As a business owner, you make a lot of decisions — big and small — on a daily basis. The best email marketing platform for you is one that meets the needs of your business right now. Here’s what we recommend based on different types of businesses we talk to every day.
If you’re in the early days of building your business, the Lite plan is a good place to start. Learn the ropes of email marketing at your own pace with self-service video tutorials, or ask our support team for help. The Lite plan has essentials like email and social, so you can start getting the word out now about your new business.
For small businesses who need even more marketing power — think: automations, segmentation, and other tools that help you work smarter, not harder — Standard’s your best bet. You’ll be able to start experimenting with social ads, preschedule content, and set up emails to send out automatically.
Premium is where you’ll unlock new levels of sophistication through automations and segmenting contacts based on customer behavior. Connect with customers in meaningful ways with less effort.
Every business is different, which is why we also have a tailored solution for brands that don’t fit in conventional boxes. Maybe you have many teams, departments, or locations. Maybe you have different types of users who all need very specific permissions. Our multi-account solution keeps your brand flexible and consistent, whether you’re a franchise, real estate firm, marketing agency, local government, and beyond.
If you’re in the early days of building your business, the Lite plan is a good place to start. Learn the ropes of email marketing at your own pace with self-service video tutorials, or ask our support team for help. The Lite plan has essentials like email and social, so you can start getting the word out now about your new business.
For small businesses who need even more marketing power — think: automations, segmentation, and other tools that help you work smarter, not harder — Standard’s your best bet. You’ll be able to start experimenting with social ads, preschedule content, and set up emails to send out automatically.
Premium is where you’ll unlock new levels of sophistication through automations and segmenting contacts based on customer behavior. Connect with customers in meaningful ways with less effort.
Every business is different, which is why we also have a tailored solution for brands that don’t fit in conventional boxes. Maybe you have many teams, departments, or locations. Maybe you have different types of users who all need very specific permissions. Our multi-account solution keeps your brand flexible and consistent, whether you’re a franchise, real estate firm, marketing agency, local government, and beyond.
Is email marketing automation effective?
We surveyed hundreds of marketers from fast-growing, small and mid-size companies.
Check out the findings and see what marketers like you have to say about this channel.