We’re passionate about getting your emails to their intended inboxes
That’s why we work hard to maintain our competitive 99% delivery rate.*
Why should I care about deliverability?
Even your best emails won’t land in the inbox without great deliverability—don’t get stuck in their spam. Choose Campaign Monitor by Marigold where our average 99% delivery rate* is among the best in the industry.
We have a dedicated team that is focused on deliverability.
Our team is doing their part to optimize for consistent inbox placement, not just high delivery rates. They’re so passionate about what they do, they even produce content on the subject, providing in-depth 1:1 support you need to be successful.
We do our part, and we make it simple for you to do yours.
Deliverability requires a dedicated approach from your email service provider, plus your active participation, to get your emails where they need to go. To support you in doing your part, we share deliverability best practices across our website and platform, giving you clear guidance and support every step of the way.
We’ve built a reputation for success, and we’ll help you build yours.
Our 99% delivery rate is the result of decades of expertise and hard work. By following best practices and partnering with us, you can strengthen your sender reputation and increase inbox placement over time. We’ve helped countless customers improve their deliverability, and we’re committed to helping you do the same.
How to improve your delivery rate
While we work hard to do our part to ensure you have a great chance at getting delivered to your audience’s inboxes, here’s more information on best practices you can adopt to be successful.
Other ways to maintain excellent delivery rates include:
Authenticate your sending domain
Implementing SPF, DKIM, and DMARC authentication helps meet mailbox providers’ bulk sender requirements. This authentication ensures you’re seen as a legitimate sender and reduces the likelihood of bad actors using your domain to send spam. We have in-app notifications that help you correctly set up authentication, and an Email Authentication Troubleshooting help doc to resolve these common errors.
Undertake subscriber list hygiene
Regularly maintain your subscriber lists by removing inactive and invalid email addresses. Campaign Monitor’s powerful segment builder can help you identify unengaged and dormant contacts. You can then send a re-engagement campaign to revive the unengaged and remove the dormant contacts. We also have prebuilt dynamic engagement segments on some of our plans.
Send regular emails
Sending emails regularly helps establish your reputation with mailbox providers. That’s not to say you need to be sending daily emails. Instead, strike a balance between keeping your audience updated with offers, product releases, and other news every week or two. It’s crucial that you view your campaign reports to monitor your results after each send and establish trend lines to measure success.
Learn about email marketing
What is email marketing?
Email marketing allows you to connect with people who want to hear from you. Good email marketing is about sending relevant, engaging messages to the right people at the right time to maximize your marketing efforts and achieve your business or nonprofit goals.
Email marketing is a great tool for driving sales — every dollar spent on email marketing yields $36 in return — but there are many other benefits: education, enhanced brand recognition, and stronger relationships with your existing (and potential) customers.
What are the best practices for email marketing?
Given all its upsides, email will likely be one of the key ways you’ll communicate with your audience on a regular basis. Follow these nine best practices to craft a must-open email and make a good impression:
Dive deeper with our guide on email marketing best practices. Or, explore the latest trends in email marketing — which covers everything from email design to AI.
- Use Constant Contact’s professional email marketing platform to send high-quality emails in bulk.
- Add sign-up forms to your website and social media channels so you can expand your email list.
- Craft subject lines that stand out in the inbox — ideally, 40 characters or fewer.
- Learn the anatomy of a successful email.
- Use pre-made templates to save time and add your brand’s flair — like your logo and colors.
- Add buttons or a call-to-action. Every email should present a next step, so your contacts know how to purchase, learn more, or sign up for something.
- Personalize emails with the subscriber’s name and other dynamic content.
- Group your audience into lists, so you can send them targeted content based on their activity, interests, and more.
- Track important data like open rates, click-throughs, conversions, bounces, and unsubscribes to see where customers engage with your content and where you can improve.
Dive deeper with our guide on email marketing best practices. Or, explore the latest trends in email marketing — which covers everything from email design to AI.
How do I get started with email marketing?
Building your email marketing strategy from the ground up? Here are six tips for those who are new to the email marketing game:
Want a detailed play-by-play on how to jumpstart your program? Here’s a 10-step email marketing to-do list.
- Start a free trial with Constant Contact, where you can explore pre-designed email templates and learn the ropes at your own pace.
- Figure out who you want to email. No list yet? That’s OK. Start building your list by collecting customer information with a sign-up form on your website and social media channels.
- Create a reusable template and use AI writing assistance to draft your email. Here are some pro tips on writing a marketing email. Make sure it’s informative, branded, and includes a call-to-action.
- See if there are any email series you want to create (and automate) to save you major time down the line. Think: welcome emails or purchase confirmations.
- Send your first email. Celebrate! Then, start planning your next send.
- Measure results and tweak email campaigns. Keep an eye on things like open rates, click-through rates, and unsubscribes, so you know when to make adjustments.
Want a detailed play-by-play on how to jumpstart your program? Here’s a 10-step email marketing to-do list.
What are the different types of marketing emails?
Once you know the basics of eye-catching email design and click-worthy content, you’re ready to branch out. Here are seven of the most common types of marketing emails:
- Welcome: A welcome email introduces subscribers to your brand. Tell your company’s story, share what you do, and offer incentives to new customers.
- Newsletter: Newsletters are digests that give subscribers important updates. Share what’s new, update your store hours, or link to engaging content on your blog or social media channels.
- Transactional: A transactional email typically relates to an action your subscriber took. It could feature a purchase confirmation, order details, or important account information.
- Seasonal: Celebrate holidays and occasions with seasonal emails. Promote special events, announce an annual sale, or share a limited-time offer.
- Survey: Send a survey to get feedback on your products, initiatives, customer service, or marketing efforts.
- Product launch: Build hype with a product launch email. Tease new drops and keep subscribers engaged as you debut new products, services, or features.
- Nurture: Nurture emails contain exciting content or useful information on things like giveaways. They often come in a series and are designed to earn your audience’s trust and attention.
What to look for in an email marketing vendor?
Once you know the basics of eye-catching email design and click-worthy content, you’re ready to branch out. Here are seven of the most common types of marketing emails:
- Welcome: A welcome email introduces subscribers to your brand. Tell your company’s story, share what you do, and offer incentives to new customers.
- Newsletter: Newsletters are digests that give subscribers important updates. Share what’s new, update your store hours, or link to engaging content on your blog or social media channels.
- Transactional: A transactional email typically relates to an action your subscriber took. It could feature a purchase confirmation, order details, or important account information.
- Seasonal: Celebrate holidays and occasions with seasonal emails. Promote special events, announce an annual sale, or share a limited-time offer.
- Survey: Send a survey to get feedback on your products, initiatives, customer service, or marketing efforts.
- Product launch: Build hype with a product launch email. Tease new drops and keep subscribers engaged as you debut new products, services, or features.
- Nurture: Nurture emails contain exciting content or useful information on things like giveaways. They often come in a series and are designed to earn your audience’s trust and attention.
Are you the right email marketing platform for my business?
As a business owner, you make a lot of decisions — big and small — on a daily basis. The best email marketing platform for you is one that meets the needs of your business right now. Here’s what we recommend based on different types of businesses we talk to every day.
If you’re in the early days of building your business, the Lite plan is a good place to start. Learn the ropes of email marketing at your own pace with self-service video tutorials, or ask our support team for help. The Lite plan has essentials like email and social, so you can start getting the word out now about your new business.
For small businesses who need even more marketing power — think: automations, segmentation, and other tools that help you work smarter, not harder — Standard’s your best bet. You’ll be able to start experimenting with social ads, preschedule content, and set up emails to send out automatically.
Premium is where you’ll unlock new levels of sophistication through automations and segmenting contacts based on customer behavior. Connect with customers in meaningful ways with less effort.
Every business is different, which is why we also have a tailored solution for brands that don’t fit in conventional boxes. Maybe you have many teams, departments, or locations. Maybe you have different types of users who all need very specific permissions. Our multi-account solution keeps your brand flexible and consistent, whether you’re a franchise, real estate firm, marketing agency, local government, and beyond.
If you’re in the early days of building your business, the Lite plan is a good place to start. Learn the ropes of email marketing at your own pace with self-service video tutorials, or ask our support team for help. The Lite plan has essentials like email and social, so you can start getting the word out now about your new business.
For small businesses who need even more marketing power — think: automations, segmentation, and other tools that help you work smarter, not harder — Standard’s your best bet. You’ll be able to start experimenting with social ads, preschedule content, and set up emails to send out automatically.
Premium is where you’ll unlock new levels of sophistication through automations and segmenting contacts based on customer behavior. Connect with customers in meaningful ways with less effort.
Every business is different, which is why we also have a tailored solution for brands that don’t fit in conventional boxes. Maybe you have many teams, departments, or locations. Maybe you have different types of users who all need very specific permissions. Our multi-account solution keeps your brand flexible and consistent, whether you’re a franchise, real estate firm, marketing agency, local government, and beyond.
Is email marketing automation effective?
We surveyed hundreds of marketers from fast-growing, small and mid-size companies.
Check out the findings and see what marketers like you have to say about this channel.